Marketing, Brand and Strategy Framework
This framework was advertised in accordance with The Public Contracts Regulations 2006.
- Start date: 1 April 2009
- End date: 31 March 2013
- OJEU Notice
- Framework Terms & Conditions
This framework is split into lots:
- Marketing and Communications
- Stakeholder Communications
- Branding
- Insight and Modelling
- Business Planning
- Concept Development
- Evaluation
Lot 1: Marketing and Communications
Label 1 - Strategy Development
Business to business
- 23red
- 8hwe Ltd
- Bright
- Burson-Marsteller
- Circus
- Corporate Value Associates
- Fishburn Hedges
- Forster
- Futerra Sustainability Communications
- Mediaedge:cia
- Oxford Strategic Marketing Ltd
- Partners Andrews Aldridge
- TBWA Manchester
- Transform Innovation Ltd (trading as Transform)
- UffindellWest Ltd
Business to consumer
- 23red
- Bell Pottinger Group
- Circus
- Fishburn Hedges
- Futerra Sustainability Communications
- Henley Centre Headlight Vision
- Interbrand
- Mediaedge:cia
- Naked Communications
- Oxford Strategic Marketing Ltd
- Partners Andrews Aldridge
Social Marketing
- 23red
- Audience
- Burston-Marsteller
- CHI and Partners
- Corporate Culture
- Corporate Value Associates
- Diva Creative Ltd
- Forster
- Futerra Sustainability Communications
- Livity Ltd
- McCann Erickson Communications House
- Oxford Strategic Marketing Ltd
- Partners Andrews Aldridge
- TBWA Manchester
- The Hub
Label 2 - Strategy Implementation
Business to business
- 23red
- 8hwe ltd
- Audience
- Bright
- Burston-Marsteller
- Circus
- Corporate Value Associates
- Dig for Fire
- Fishburn Hedges
- Mediaedge:cia
- Oxford Strategic Marketing Ltd
- Partners Andrews Aldridge
- RKCR/Y&R
- TBWA Manchester
- Transform Innovation Ltd (trading as Transform)
Business to consumer
- 23red
- 8hwe Ltd
- Audience
- Fishburn Hedges
- Forster
- Futerra Sustainability Communications
- Mediaedge:cia
- Naked Communications Ltd
- Oxford Strategic Marketing Ltd
Social Marketing
- 23red
- Burston-Marsteller
- CHI and Partners
- Corporate Culture Ltd
- Diva Creative Ltd
- Fishburn Hedges
- Forster
- Futerra Sustainability Communications
- Livity Ltd
- McCann Erickson Communications House
- Oxford Strategic Marketing Ltd
- Partners Andrews Aldridge
- TBWA Manchester
- The Hub
- Uscreates
Label 3 - Planning and Planning Analysis
- 23red
- Blue Rubicon
- Burston-Marsteller
- Corporate Culture Ltd
- Dig for Fire
- Experience Communications Ltd
- Forster
- McCann Erickson Communications House
- Mediaedge:cia
- Oxford Strategic Marketing Ltd
- Partners Andrews Aldridge
- TBWA Manchester
- Transform Innovation Ltd (trading as Transform)
- Uscreates
Label 4 - Education, Training and Course Planning
- antennae
- Audience
- Forster
- Oxford Strategic Marketing Ltd
- Transform Innovation Ltd (trading as Transform)
Label 5 - Innovation
- 23red
- Audience
- Blue Rubicon
- Dr Foster Intelligence
- Forster
- Livity Ltd
- McCann Erickson Communications House
- Oxford Strategic Marketing Ltd
Lot 2 - Stakeholder Communications
Label 1 - Stakeholder Strategy
- 23red
- Blue Rubicon
- Corporate Culture Ltd
- Dialogue by Design
- Fishburn Hedges
- Forster
- Omobono Ltd
- Oxford Strategic Marketing Ltd
- Transform Innovation Ltd (trading as Transform)
Label 2 - Stakeholder Management
- 23red
- Blue Rubicon
- Corporate Culture Ltd
- Fishburn Hedges
- Forster
- Hill & Knowlton
- Omobono Ltd
- Oxford Strategic Marketing Ltd
- Transform Innovation Ltd (trading as Transform)
Lot 3 - Branding
Label 1 - Strategy Development
- ?What If! Ltd
- 23red
- Bang Communications Ltd
- Dave
- Forster
- Interbrand
- Leo Burnett
- Oxford Strategic Marketing Ltd
- Oxygen Brand Consulting
- RKCR/Y&R
- Smith & Milton
- The Brand Union
- The Team
Label 2 - Strategy Implementation
- ?What If! Ltd
- Dave
- Forster
- Interbrand
- Leo Burnett
- Lloyd Northover
- RKCR/Y&R
- Smith & Milton
- The Brand Union
Lot 4 - Insight and Modelling
Label 1 - Consumer Insight
- 8hwe Ltd
- Blue Rubicon
- Dr Foster Intelligence
- Fishburn Hedges
- Futerra Sustainability Communications
- Henley Centre Headlight Vision
- Mediaedge:cia
- Oxford Strategic Marketing Ltd
- Uscreates
Label 2 - Future Trend Forecasting
- Fuel
- Mediaedge:cia
- Oxford Strategic Marketing Ltd
- The Boston Consulting Group
- The Brand Union
- Trajectory
Label 3 - Modelling and Segmentation
- 8hwe Ltd
- Dr Foster Intelligence
- Fuel
- Henley Centre Headlight Vision
- Mediaedge:cia
- Naked Communications Ltd
- Oxford Strategic Marketing Ltd
Label 4 - Scenario Planning
- ?What If! Ltd
- 8hwe Ltd
- Futerra Sustainability Communications
- Henley Centre Headlight Vision
- The Boston Consulting Group
- Transform Innovation Ltd (trading as Transform)
Label 5 - Behaviour Change
- 8hwe Ltd
- Dr Foster Intelligence
- Fishburn Hedges
- Henley Centre Headlight Vision
- Mediaedge:cia
- Naked Communications Ltd
- Oxford Strategic Marketing Ltd
- The Boston Consulting Group
- Transform Innovation Ltd (trading as Transform)
Lot 5 - Business Planning
Label 1 - Business Planning
- Berkshire Consultancy Ltd
- Fuel
- Grant Thornton
- Mediaedge:cia
- The Boston Consulting Group
Label 2 - Market Analysis
- ?What If! Ltd
- BD Network Ltd
- Berkshire Consultancy Ltd
- Fuel
- Grant Thornton
- Mediaedge:cia
- The Boston Consulting Group
Label 3 - Corporate Social Responsibility
- BD Network Ltd
- Fishburn Hedges
- Hill & Knowlton
- Mediaedge:cia
- Naked Communications Ltd
- Transform Innovation Ltd (trading as Transform)
Lot 6 - Concept Development
Label 1 - Concept and Proposition Development
- 23red
- Dr Foster Intelligence
- Leo Burnett
- Oxford Strategic Marketing Ltd
- Promise Corporation
- TBWA Manchester
Label 2 - Concept and Proposition Testing
- Dr Foster Intelligence
- Leo Burnett
- Oxford Strategic Marketing Ltd
- Promise Corporation
- Quadrant Consultants
- TBWA Manchester
Lot 7 - Evaluation
Label 1 - Measurement, Analysis and Evaluation
- BD Network Ltd
- Fuel
- Interbrand
- McCann Erickson Communications House
- The Boston Consulting Group
Label 2 - Econometrics
- Grant Thornton
- Mediaedge:cia
- Naked Communications Ltd
- Quadrant Consultants
- TBWA Manchester
- The Boston Consulting Group
- Trajectory
Framework usage
Please note that because COI acts as a central purchasing body, in the context of the Public Contracts Regulations 2006, COI must issue all contracts awarded under these frameworks. COI is happy to enter into discussions with its clients around the use of our frameworks, selection of capable suppliers and the levels of day-to-day management of any resulting contracts. If you are a public sector organisation and wish to procure an agency using any of our frameworks please contact COI Client Services or contact the Creative Delivery group.
If you are a supplier with any questions, or a procurement specialist with any legal queries, regarding the frameworks please contact COI Procurement.

